My daughter and I had the most wonderful experience at this store! The owner was genuinely the most kind, welcoming, helpful and knowledgable person ever! She knew all the latest trends and pulled some gorgeous dresses for my daughter. My daughter is very picky, but she not once was impatient and totally understood how important this dress is! As for the store itself, it was meticulously clean, organized and overall so welcoming. They had an endless amount of gorgeous dresses, including some “one of one” dresses and some Beautiful exclusives. We could not recommend this store more!

Great experience shopping there and my daughter got the perfect dress for her prom.

My oldest daughter and I stopped into Beautiful on our way to the city, expecting to spend the entire day going from store to store in search of a prom dress. With the date quickly approaching and my daughter having a very specific vision, we thought it would be a challenge.

Although we didn’t have an appointment, we were warmly welcomed at the door and never made to feel like an inconvenience. The store owner was absolutely lovely—attentive, kind, and truly personable from start to finish.

To our surprise and delight, we found the perfect dress and left feeling so happy and relieved. It was a genuinely enjoyable experience, and I look forward to coming back for her Grade 12 prom—and for my younger daughters when it’s her turn, too!